Manager, Strategic Marketing

Melco Resorts & Entertainment

Gaming and marketing analytics
Statistical analysis for optimization
Develop and implement action plans
Oversees the day-to-day operation of the Gaming and Marketing Analytics team, leading analysts in in-depth statistical analysis to optimize gaming operations and marketing initiatives

Job Summary

  • Oversees the day-to-day operation of the Gaming and Marketing Analytics team, leading analysts in in-depth statistical analysis to optimize gaming operations and marketing initiatives.
  • Regularly devises and implements Table Games, Gaming Machines, and VIP action plans, and designs and implements analytics plans for Resorts Marketing programs.
  • Manages and directs analysts to drive business intelligence projects, translates data into insights and insights into actions, and ensures Data Mart’s completeness and cleanliness.

Matching Summary

Oversees the day-to-day operation of the Gaming and Marketing Analytics team, leading analysts in in-depth statistical analysis to optimize gaming operations and marketing initiatives.

Skills & Requirements

Must-have

  • Gaming and Marketing Analytics
  • Statistical analysis for optimization
  • Develop and implement action plans
  • Translate data into insights and actions
  • Proficient in SQL programming

Nice-to-have

  • Experience in gaming or hospitality
  • Experience with Python and/or Tableau
  • Knowledge in Gaming Mathematics

Key Requirements

  • 5 years of experience in Business Intelligence, Analytics, and Predictive Modeling
  • At least 3 years in a supervisory position
  • Proven track record in BI or analytics implementation
  • Highly numerate and analytical role experience
  • Tertiary qualifications in mathematics, statistics, economics, or marketing
  • Proficient in MS Word, Excel & Power Point

Work Rights

Not specified

Tailored Resume

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