Senior Marketing Manager - Digital & Content

Dan Murphy's

Richmond, Victoria, Australia
On-site
Content marketing strategy
Digital content innovation
Ai and digital assistants
Shape and drive Dan Murphy's content marketing strategy across all channels, ensuring the brand remains future-fit

Job Summary

  • Shape and drive Dan Murphy's content marketing strategy across all channels, ensuring the brand remains future-fit.
  • Drive content marketing innovation, including overseeing AI Search (GEO), SEO evolution, new channels and tools/processes.
  • Lead and inspire a team of content specialists, ensuring fast, high-quality output.

Matching Summary

Shape and drive Dan Murphy's content marketing strategy across all channels, ensuring the brand remains future-fit.

Skills & Requirements

Must-have

  • content marketing strategy
  • digital content innovation
  • AI and digital assistants
  • social media and creator management
  • content quality and commercial messaging

Nice-to-have

  • passion for drinks
  • thirst for knowledge
  • creative risk-taking
  • data-led iteration
  • digital culture awareness

Key Requirements

  • 10+ years in Content or Digital Marketing leadership
  • Extensive integrated content strategy development
  • Strong track record in digital innovation
  • Proven ability to manage strategic agency partnerships
  • Demonstrated experience in people leadership
  • Tertiary qualifications in a related field

Work Rights

Not specified

Tailored Resume

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