Coordenador(a) De Owner Communications (crm)

gmpdc.ca

São Caetano do Sul, SP, Brazil
Hybrid
Crm and customer communications leadership
Integrated multi-channel communications
Customer value measurement frameworks
The Coordinator of Owner/Customer Communications (CRM) will be responsible for structuring and leading the owner communications function to increase customer value through integrated communications and loyalty journeys

Job Summary

  • The Coordinator of Owner/Customer Communications (CRM) will be responsible for structuring and leading the owner communications function to increase customer value through integrated communications and loyalty journeys.
  • This hybrid role requires presence in São Caetano do Sul three times a week and involves working closely with multiple teams including CRM, OnStar, Pós-venda, MarTech, Analytics, BI, and Technology to ensure consistent data and communication strategies.
  • Success indicators include increased customer value visibility, improved engagement in communications, reduced message overlap, and growth in repurchase and retention rates.

Matching Summary

The Coordinator of Owner/Customer Communications (CRM) will be responsible for structuring and leading the owner communications function to increase customer value through integrated communications and loyalty journeys.

Skills & Requirements

Must-have

  • CRM and customer communications leadership
  • Integrated multi-channel communications
  • Customer value measurement frameworks
  • Data-driven test and learn routines
  • Collaboration with CRM and analytics teams

Nice-to-have

  • Hands-on and builder mindset
  • Strong analytical and strategic vision
  • Stakeholder influence and alignment
  • Comfort in unstructured environments
  • Regional language skills including Spanish

Key Requirements

  • Higher education in Marketing, Administration, Engineering, Economics, or Statistics
  • Experience implementing CRM, Customer Experience, Loyalty or MarTech processes
  • Knowledge of CRM/CDP platforms and marketing automation tools
  • Comfort with customer metrics like LTV, retention, churn, and cross-sell
  • Fluency in Portuguese and English; Spanish is a plus

Work Rights

Not specified

Tailored Resume

Cover Letter