Associate Director Digital Marketing Customer Engagement Planning & Measurement

Merck Sharp & Dohme Corp

Upper Gwynedd, PA, USA
Base: $142,400.00 - $224,100.00; bonus/equity: eli...
Hybrid
Omnichannel media strategies
Agile setting
Consumer insights
Lead the Omnichannel go to market efforts and work with teams of analytic professionals and external media, creative and analytics agencies/partners

Job Summary

  • Lead the Omnichannel go to market efforts and work with teams of analytic professionals and external media, creative and analytics agencies/partners.
  • Leverage business strategy, brand segmentation, and consumer insights to develop omnichannel go-to-market strategies and longitudinal engagement plans.
  • The salary range for this role is $142,400.00 - $224,100.00.

Matching Summary

Lead the Omnichannel go to market efforts and work with teams of analytic professionals and external media, creative and analytics agencies/partners.

Salary

Base: $142,400.00 - $224,100.00; Bonus/Equity: Eligible for annual bonus and long-term incentive; Benefits: Medical, dental, vision, 401(k), paid holidays, vacation, sick days

Skills & Requirements

Must-have

  • Omnichannel media strategies
  • Agile setting
  • Consumer insights
  • Channel and media strategy
  • Self-service analytics
  • Data-driven insights

Nice-to-have

  • Innovative mindset
  • Experimentation and risk taking
  • Adaptive and effective
  • Detail-oriented approach

Key Requirements

  • Minimum of seven (7) years of strategic marketing and campaign design experience
  • Emphasis on Consumer digital strategy/execution (inclusive of TV experience)
  • BA/BS degree

Work Rights

Not specified

Tailored Resume

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