Sr. Demand Generation Manager

Workday

Home Office, USA
Base: $115,200 usd - $204,700 usd; bonus/equity: m...
Fully remote
Own pipeline contribution targets
Lead email, media, paid programs
Deliver weekly demand generation performance summaries
The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth

Job Summary

  • The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth.
  • This role owns end-to-end demand programs that convert awareness into qualified pipeline across segments and regions, serving as the connective tissue between marketing strategy and sales outcomes.
  • In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul.

Matching Summary

The Global COE Marketing team drives demand generation strategy across all regions, fueling qualified pipeline that directly supports revenue growth.

Salary

Base: $115,200 USD - $204,700 USD; Bonus/Equity: May be eligible for Workday Bonus Plan or commission/bonus, annual refresh stock grants; Benefits: Comprehensive benefits

Skills & Requirements

Must-have

  • Own pipeline contribution targets
  • Lead email, media, paid programs
  • Deliver weekly demand generation performance summaries
  • Maintain a live dashboard tracking campaign KPIs
  • Content syndication, webinars, ABX

Nice-to-have

  • Curious minds and courageous collaborators
  • Sun-drenched optimism and drive
  • Integrity, empathy, and shared enthusiasm
  • Cross-functional collaboration and coordination

Key Requirements

  • 8+ years of experience with demand generation
  • 8+ years of experience in revenue tracking
  • Extensive experience in end-to-end ownership of webinars and field events
  • Proficiency in campaign execution and data hygiene
  • Experience in strategic planning and campaign planning
  • Experience reviewing campaign performance data

Work Rights

Not specified

Tailored Resume

Cover Letter