Lifecycle Marketing Specialist (6m Contract - Inside Ir35)

Sony Interactive Entertainment

London, United Kingdom
Day rate: £225 – £250 pd; contract duration: 6 mon...
On-site
3+ years b2c marketing experience
Lifecycle marketing platform expertise
Campaign build and deployment skills
The role involves owning the end-to-end build and deployment of lifecycle marketing campaigns including planning, testing, and measurement

Job Summary

  • The role involves owning the end-to-end build and deployment of lifecycle marketing campaigns including planning, testing, and measurement.
  • Candidates will collaborate with global teams to drive player centricity through personalized journeys across web, email, mobile, and on-console channels.
  • This is a 6-month contract position based in London with a day rate between £225 and £250, assessed as Inside IR35.

Matching Summary

The role involves owning the end-to-end build and deployment of lifecycle marketing campaigns including planning, testing, and measurement.

Salary

Day Rate: £225 – £250 per day; Contract Duration: 6 months; Payment Method: Umbrella/PAYE

Skills & Requirements

Must-have

  • 3+ years B2C marketing experience
  • Lifecycle marketing platform expertise
  • Campaign build and deployment skills
  • Data-driven decision making
  • Salesforce Marketing Cloud or equivalent ESP

Nice-to-have

  • Cross-cultural collaboration skills
  • Test and learn strategy experience
  • Player-centric mindset
  • Continuous improvement focus
  • Emerging technology awareness

Key Requirements

  • 3+ years proven experience in B2C marketing
  • Hands-on experience with lifecycle marketing platforms
  • Strong analytical and quantitative skills
  • Experience with Salesforce Marketing Cloud or Journey Builder

Work Rights

Not specified

Tailored Resume

Cover Letter