Senior Marketing Manager, Home Buying - 12 Month Secondment
CBA New Digital Businesses Pty Ltd
Sydney CBD Area, Australia
Home loan acquisition and go-to-market
Creative and media performance focus
Strategy development and execution
The key responsibility of the Senior Marketing Manager is to own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus
Job Summary
The key responsibility of the Senior Marketing Manager is to own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus.
The role requires a highly experienced marketer who can deliver strategy development, insights, creative, media, optimisation and reporting skillsets.
As part of the Retail Marketing team, the role will work closely with Product, Brand, Compliance and various stakeholders across the business to deliver world-class marketing campaigns with creative flair.
Matching Summary
The key responsibility of the Senior Marketing Manager is to own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus.
Skills & Requirements
Must-have
Home loan acquisition and go-to-market
Creative and media performance focus
Strategy development and execution
Data-driven optimization and reporting
Integrated marketing channels
Financial services retail product knowledge
Nice-to-have
Customer-centric marketing initiatives
Proactive risk management
Test and learn mindset
Can-do attitude
Inclusive and respectful culture
Key Requirements
Depth of ATL channel creative strategy and execution
Through-the-line marketing strategy and execution
Paid media strategy and execution experience
Digital marketing and performance marketing strategy