Senior Analytics & Personalization Consultant

Dentsu B2B APAC

Bengaluru, Karnataka, India
Fully remote
Bachelor's degree in computer science or statistics
4-6 years web analytics experience
Hands-on google bigquery and tag management
This role focuses on leading the analysis of complex data sources to identify trends and drive strategic recommendations

Job Summary

  • This role focuses on leading the analysis of complex data sources to identify trends and drive strategic recommendations.
  • The successful candidate will leverage insights from analytics platforms to recommend optimal tests on CRO platforms like VWO.
  • Team members are expected to facilitate review sessions with management and provide mentorship to junior staff while driving project delivery.

Matching Summary

This role focuses on leading the analysis of complex data sources to identify trends and drive strategic recommendations.

Skills & Requirements

Must-have

  • Bachelor's degree in Computer Science or Statistics
  • 4-6 years Web Analytics experience
  • Hands-on Google BigQuery and Tag Management
  • Proficiency in R, Python, and SQL scripting
  • Experience with CRO tools VWO and Dynamic Yield
  • Deep knowledge of Google Marketing Platform

Nice-to-have

  • Ability to simplify data and tell a story
  • Knowledge of attribution analysis and CRM integration
  • Experience with Tableau, Looker, and Data Studio
  • Cross-selling opportunities in ad-tech and automation
  • Mentorship skills for team upskilling

Key Requirements

  • Bachelor's degree in Computer Science, Information Systems, or Statistics
  • 4-6+ years of experience in digital marketing data sets
  • Strong analytical and visual thinking capabilities
  • Project management and delegation skills

Work Rights

Not specified

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