Crm Program Lead

iHerb

Pasadena, United States
$77,234—$110,000 usd py
On-site
Crm channel ownership
Strategy and roadmap definition
Campaign planning and execution
iHerb is seeking a data-driven CRM Program Lead to manage marketing channels and enhance customer retention. The role focuses on strategy formulation, execution, and performance improvement for channels like direct mail, SMS, and email

Job Summary

  • iHerb is a multi-billion dollar, global powerhouse in health and wellness seeking a data-driven CRM Program Manager to own key marketing channels and programs.
  • This role is responsible for defining strategy, managing execution, and improving performance across assigned programs like Direct Mail, SMS/WhatsApp, and Opt-In Growth.
  • The ideal candidate thrives in both strategy and operations, can identify growth opportunities, prioritize work, and manage metrics from opt-in rates to retention.

Matching Summary

Match Score: 85

iHerb is seeking a data-driven CRM Program Lead to manage marketing channels and enhance customer retention. The role focuses on strategy formulation, execution, and performance improvement for channels like direct mail, SMS, and email.

Salary

$77,234—$110,000 USD

Skills & Requirements

Must-have

  • CRM channel ownership
  • strategy and roadmap definition
  • campaign planning and execution
  • customer lifecycle marketing
  • data-driven decision making
  • cross-functional coordination

Nice-to-have

  • direct-to-consumer brand experience
  • global logistics expertise

Key Requirements

  • 7+ years of marketing experience in CRM or retention marketing
  • Proven experience managing CRM channels (direct mail, SMS, push, email)
  • Proficiency in Excel and project management tools (Asana)
  • Strong analytical skills with data tools (Excel, Looker, Tableau, or similar)

Work Rights

Not specified

Tailored Resume

Cover Letter