Lead the end-to-end launch strategy for the retail channel, defining positioning, value proposition, brand architecture, market and geo segmentation/prioritization, and commercial targets
Job Summary
Lead the end-to-end launch strategy for the retail channel, defining positioning, value proposition, brand architecture, market and geo segmentation/prioritization, and commercial targets.
Build and manage distribution and retail partnerships, negotiating and coordinating with distributors and pharmacy chains/associations to secure availability, rotation, visibility, and planogram execution.
Champion innovation and digital by embedding data tools, advanced segmentation, geo-targeted campaigns, and CRM to maximize ROI in the retail channel.
Matching Summary
Lead the end-to-end launch strategy for the retail channel, defining positioning, value proposition, brand architecture, market and geo segmentation/prioritization, and commercial targets.
Skills & Requirements
Must-have
Launch strategy for retail channel
Omnichannel promotional plan
Build and manage distribution partnerships
Define KPIs and learning cadence
Shape HCP engagement and education
Lead cross-functional squads
Nice-to-have
Digital activation with in-store excellence
Translate clinical data to value propositions
Run test-and-learn experiments
Omnichannel journey design
Influence senior stakeholders
Collaborate with regional/global teams
Key Requirements
5+ years pharmaceutical marketing experience
Proven track record in launches
Experience in retail/pharmacy channel
Strong command of market data and tools
Therapeutic area experience in cardiovascular
Negotiation experience with pharmacy chains
Cross-functional project leadership
Executive communication skills in Portuguese
Advanced/Fluent English required
Solid knowledge of pharmaceutical industry compliance