Primary location base pyy range: $170,600 usd - $2...
On-site (with flexibility allowing for at least 50% of time spent in the office or field each quarter)
Global go-to-market campaign
Enterprise ai platform
Full-funnel campaign design
Workday is seeking a Campaign Director for the CIO persona to lead and define their global go-to-market strategy targeting enterprise IT buyers. The role focuses on creating cohesive marketing campaigns that highlight Workday's capabilities in AI, finance, and HR solutions while collaborating with cross-functional teams
Job Summary
The Campaign Director, CIO Persona is responsible for defining and driving Workday’s global go-to-market campaign for the enterprise IT buyer, positioning Workday as the enterprise AI platform and superintelligence for work across all touchpoints.
This role sits at the center of one of Workday’s most critical transformations: shaping how the market understands the convergence of platform, applications, AI, and agents into a single, cohesive story.
Workday is committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills.
Matching Summary
Match Score: 85
Workday is seeking a Campaign Director for the CIO persona to lead and define their global go-to-market strategy targeting enterprise IT buyers. The role focuses on creating cohesive marketing campaigns that highlight Workday's capabilities in AI, finance, and HR solutions while collaborating with cross-functional teams.
Salary
Primary Location Base Pay Range: $170,600 USD - $255,800 USD; Additional US Location(s) Base Pay Range: $144,000 USD - $255,800 USD; Colorado pay range: $151,600 - $227,400 USD
Skills & Requirements
Must-have
global go-to-market campaign
enterprise AI platform
full-funnel campaign design
multichannel GTM approach
enterprise technology trends
Nice-to-have
player-coach through influence
sun-drenched optimism and drive
courageous collaborators
curious minds
Key Requirements
10+ years of experience leading global B2B marketing or GTM campaigns
5+ years working in a complex, matrixed organization
8-10+ years of proven experience marketing to CIOs, developers, or technical buyers
Proven experience and understanding of key technologies in a modern B2B marketing tech stack