Deep understanding of customer segments and sub-segments
Strong project management and analytical skills
The Commonwealth Bank is seeking a part-time Segments Marketing Manager to develop and implement marketing initiatives targeting specific customer segments. The role requires strong campaign management skills and the ability to translate customer insights into effective marketing strategies
Job Summary
This role involves leading the development and delivery of segment-led marketing initiatives that drive growth across priority customer segments such as Youth, Young Adults, and Mass Affluent.
You will translate customer insight into impactful go-to-market activity that increases acquisition, consideration, engagement, and share of wallet while working cross-functionally with Product, Data, and Creative teams.
The position offers a dynamic, fast-paced environment within a Centre of Excellence that directly supports the retail bank's purpose of building a brighter future for all.
Matching Summary
Match Score: 85
The Commonwealth Bank is seeking a part-time Segments Marketing Manager to develop and implement marketing initiatives targeting specific customer segments. The role requires strong campaign management skills and the ability to translate customer insights into effective marketing strategies.