Consumer Marketing Manager

Assurant Inc

Base: $88,000.00 - $147,000.00; bonus/equity: not ...
Fully remote
Customer lifecycle marketing
Direct-to-consumer marketing
Renewal conversion strategy
Assurant Inc is seeking a Consumer Marketing Manager to lead customer lifecycle marketing and strategic initiatives in their home warranty business. The role focuses on driving renewal conversion and customer retention using direct-to-consumer marketing strategies, requiring a strong background in marketing analytics and lifecycle optimization

Job Summary

  • Lead customer lifecycle marketing and strategic growth initiatives within the home warranty business, focusing on renewal conversion and customer retention.
  • Drive consumer engagement and client program performance through data-driven insights, cross-functional leadership, and innovative marketing solutions.
  • This is a highly hands-on, individual contributor role for a marketer with a strong background in direct marketing, lifecycle optimization, and customer acquisition.

Matching Summary

Match Score: 85

Assurant Inc is seeking a Consumer Marketing Manager to lead customer lifecycle marketing and strategic initiatives in their home warranty business. The role focuses on driving renewal conversion and customer retention using direct-to-consumer marketing strategies, requiring a strong background in marketing analytics and lifecycle optimization.

Salary

Base: $88,000.00 - $147,000.00; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Customer lifecycle marketing
  • Direct-to-consumer marketing
  • Renewal conversion strategy
  • Email and SMS automation
  • Segmentation and personalization
  • A/B and multivariate testing
  • Customer data and insights

Nice-to-have

  • Strong ownership mindset
  • Urgency and accountability
  • Innovative marketing solutions
  • AI and advanced martech
  • Retail and home services SME

Key Requirements

  • Bachelor's degree in Marketing, Business Administration, Product Management, or related field
  • Minimum 8 years of relevant marketing experience
  • Minimum 5 years of consumer marketing experience
  • Demonstrated success in driving renewal conversion and retention

Work Rights

Not specified

Tailored Resume

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