Senior Director Shopper Marketing

Haleon

Warren, NJ, USA
Base: $ 228,512 - 285,640 usd; bonus/equity: bonus...
Hybrid
Omnichannel shopper experiences
Shopper marketing strategy
Retail media integration
The Senior Director, Shopper Marketing is responsible for leading Haleon’s end-to-end shopper strategy and activation agenda across all retail customers and channels

Job Summary

  • The Senior Director, Shopper Marketing is responsible for leading Haleon’s end-to-end shopper strategy and activation agenda across all retail customers and channels.
  • This role connects brand strategy, commercial priorities, and retail execution to create seamless omnichannel shopper experiences that drive conversion and category growth.
  • Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.

Matching Summary

The Senior Director, Shopper Marketing is responsible for leading Haleon’s end-to-end shopper strategy and activation agenda across all retail customers and channels.

Salary

Base: $ 228,512 - 285,640 USD; Bonus/Equity: bonus; Benefits: comprehensive benefits program

Skills & Requirements

Must-have

  • Omnichannel shopper experiences
  • Shopper marketing strategy
  • Retail media integration
  • Performance measurement and optimization
  • Agency and budget management

Nice-to-have

  • Enterprise thinker
  • Data-driven decision maker
  • Strong communicator
  • Builder of scalable systems
  • Commercially grounded

Key Requirements

  • 12+ years experience in Shopper Marketing, Customer Marketing, Omnichannel Marketing, or Retail Media
  • Proven leadership delivering omnichannel programs
  • Deep experience partnering with Sales and retail customers
  • Strong analytical and financial acumen
  • Experience leading agencies and managing significant budgets

Work Rights

Not specified

Tailored Resume

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