Campaign Director, Cio Persona

Workday

Pleasanton, CA, USA
Base: $170,600 - $255,800 usd (pleasanton); base: ...
Fully remote
10+ years global b2b marketing experience
8-10+ years marketing to cios
Complex matrixed organization leadership
This role defines and drives Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for the CIO persona

Job Summary

  • This role defines and drives Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for the CIO persona.
  • The Campaign Director acts as a strategic hub across Product Marketing, Brand, Creative, Digital, and Regional teams to ensure a unified multichannel story.
  • Workday offers a flexible work approach requiring at least half of each quarter spent in-office or in the field with customers and partners.

Matching Summary

This role defines and drives Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for the CIO persona.

Salary

Base: $170,600 - $255,800 USD (Pleasanton); Base: $144,000 - $255,800 USD (Other US); Bonus/Equity: Eligible for Workday Bonus Plan and stock grants; Benefits: Comprehensive benefits package available

Skills & Requirements

Must-have

  • 10+ years global B2B marketing experience
  • 8-10+ years marketing to CIOs
  • Complex matrixed organization leadership
  • Full-funnel campaign orchestration
  • AI platform and cloud ecosystem knowledge

Nice-to-have

  • Executive presence and influence skills
  • Sun-drenched optimism and drive
  • Cross-functional collaboration expertise
  • Strategic optimization mindset
  • Hands-on player-coach approach

Key Requirements

  • 10+ years leading global B2B marketing campaigns
  • 5+ years in complex matrixed organizations
  • Experience marketing to technical buyers like CIOs
  • Proficiency with Salesforce, Marketo, Tableau

Work Rights

Not specified

Tailored Resume

Cover Letter