Crm & Martech Lead

BBVA

**
7+ years crm or martech experience
Salesforce marketing cloud expertise
Salesforce ecosystem knowledge
** BBVA is seeking a CRM & Martech Lead to oversee the technical architecture of their CRM ecosystem, ensuring scalability and automation. The ideal candidate should have over seven years of experience in CRM, particularly with Salesforce Marketing Cloud, and strong technical communication skills. **

Job Summary

  • The selected candidate will lead the technical architecture of the CRM ecosystem to ensure scalability and consistency across business, data, and platforms.
  • Responsibilities include designing customer journey architectures, defining orchestration standards, and automating recurring marketing campaigns.
  • The role offers the opportunity to join a prestigious global bank with over 160 years of history serving 80 million clients.

Matching Summary

Match Score: 75

** BBVA is seeking a CRM & Martech Lead to oversee the technical architecture of their CRM ecosystem, ensuring scalability and automation. The ideal candidate should have over seven years of experience in CRM, particularly with Salesforce Marketing Cloud, and strong technical communication skills. **

Skills & Requirements

Must-have

  • 7+ years CRM or Martech experience
  • Salesforce Marketing Cloud expertise
  • Salesforce ecosystem knowledge
  • Technical architecture design skills
  • Data flow and audience design

Nice-to-have

  • Systems thinking capability
  • Leadership without direct reports
  • Cross-functional communication
  • Design and organizational skills

Key Requirements

  • 7+ years in CRM, Martech, or data architectures
  • Advanced technical English proficiency
  • Degree in Systems, Engineering, Data, or Marketing

Work Rights

Not specified

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