Marketing Effectiveness Engagement Lead

BP

Not specified; not specified; flexible working opt...
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Marketing mix modeling experience
Marketing analytics expertise
Romi and clv tracking
** The Marketing Effectiveness Engagement Lead at BP's Castrol division is responsible for evaluating marketing performance and ensuring the effective use of performance measurement frameworks across various markets. The role demands a strong analytical background in marketing analytics and requires translating complex data into actionable insights to support decision-making. **

Job Summary

  • The role supports the measurement and evaluation of marketing performance across the business with a focus on return on marketing investment.
  • Candidates will lead the application of Marketing Mix Modelling to evaluate channel performance and contribution to sales.
  • The position offers flexible working options, generous paid parental leave, and excellent retirement benefits in a diverse environment.

Matching Summary

Match Score: 75

** The Marketing Effectiveness Engagement Lead at BP's Castrol division is responsible for evaluating marketing performance and ensuring the effective use of performance measurement frameworks across various markets. The role demands a strong analytical background in marketing analytics and requires translating complex data into actionable insights to support decision-making. **

Salary

Not specified; Not specified; Flexible working options, paid parental leave, retirement benefits

Skills & Requirements

Must-have

  • Marketing Mix Modeling experience
  • Marketing analytics expertise
  • ROMI and CLV tracking
  • Data-driven campaign optimization
  • Cross-functional stakeholder management

Nice-to-have

  • Strong communication skills
  • Ability to translate complex data
  • Experience with external agencies
  • Organizational skills for multiple workstreams

Key Requirements

  • Experience in marketing analytics or efficiency
  • Ability to apply performance measurement frameworks
  • Confidence working with cross-functional teams

Work Rights

Not specified

Tailored Resume

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