This role will focus on managing the entire category portfolio, driving category growth through strategic marketing initiatives, to maximize category penetration and consumer relevance
Job Summary
This role will focus on managing the entire category portfolio, driving category growth through strategic marketing initiatives, to maximize category penetration and consumer relevance.
Develop and implement category marketing strategies rooted in consumer behavior insights and market trends.
Work cross-functionally with sales and shopper marketing to ensure category strategies align with overall business goals and channel objectives.
Matching Summary
This role will focus on managing the entire category portfolio, driving category growth through strategic marketing initiatives, to maximize category penetration and consumer relevance.
Skills & Requirements
Must-have
consumer insight orientation
distribution channel understanding
category portfolio management
strategic marketing initiatives
product availability and placement
category innovation and new product introductions
Nice-to-have
curiosity and creativity
diverse thinking
taking risks on new ideas
bold ways that matter
strong EHS culture
Key Requirements
MBA/PGDM with specialization in Marketing or equivalent