In charge of E-commerce campaign and content, be accountable for in-site integrated campaign and content planning for each EC customers in monthly base and real-time optimization in daily base
Job Summary
In charge of E-commerce campaign and content, be accountable for in-site integrated campaign and content planning for each EC customers in monthly base and real-time optimization in daily base.
Work closely with marketing brand team & media, e-commerce sales, TP to define content strategy/calendar/roadmap tailored for leading e-commerce platforms, drive in-site conversion and maximize synergy.
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day.
Matching Summary
In charge of E-commerce campaign and content, be accountable for in-site integrated campaign and content planning for each EC customers in monthly base and real-time optimization in daily base.
Skills & Requirements
Must-have
E-commerce campaign and content planning
In-site integrated campaign and content
Tmall KOL livestreaming landscape
EC communication assets
Always on content excellence
In-depth EC knowledge
Nice-to-have
Deep human understanding and trusted science
Agile, performance-focused culture
Wellness industry insights
Strategic thinking and data analysis
Agency management and negotiation
Key Requirements
Minimum 5 years working experience in EC or Marketing
Tmall or JD experience is a must
Strong business sense and in-depth EC knowledge
Familiar with wellness and competitor EC marketing