Growth & Lifecycle Marketing Manager

Blink Health

India
On-site
5+ years online lifecycle marketing experience
Hands-on ai and predictive analytics application
Omnichannel campaign management across owned and paid channels
Blink Health is seeking a Growth & Lifecycle Marketing Manager to lead its omnichannel marketing efforts, focusing on improving patient outcomes and driving business growth. The ideal candidate will possess a blend of strong marketing fundamentals and analytical skills, with a capacity for using AI in marketing strategies

Job Summary

  • This role offers a rare opportunity to own meaningful marketing scope on a global team rather than executing someone else's playbook.
  • The ideal candidate will blend strong marketing fundamentals with analytical rigor and practical use of AI to improve personalization and operational efficiency.
  • You will work cross-functionally with sales, product, and compliance teams to deliver measurable impact while maintaining high standards for patient privacy and brand integrity.

Matching Summary

Match Score: 85

Blink Health is seeking a Growth & Lifecycle Marketing Manager to lead its omnichannel marketing efforts, focusing on improving patient outcomes and driving business growth. The ideal candidate will possess a blend of strong marketing fundamentals and analytical skills, with a capacity for using AI in marketing strategies.

Skills & Requirements

Must-have

  • 5+ years online lifecycle marketing experience
  • Hands-on AI and predictive analytics application
  • Omnichannel campaign management across owned and paid channels
  • SQL proficiency and BI tool expertise (Tableau/Looker)
  • CRM platform experience (Braze, Iterable, Salesforce)
  • Cross-functional collaboration with US-based teams

Nice-to-have

  • Experience in healthcare or pharma-to-patient domain
  • Strong project management in fast-moving environments
  • Mentoring junior team members and agency partners
  • Curiosity for emerging digital marketing trends
  • Ability to translate complex data into actionable insights

Key Requirements

  • Bachelor's degree in marketing, statistics, business, or related field
  • Demonstrated success managing omnichannel campaigns with measurable outcomes
  • Comfort navigating US business culture and cross-timezone collaboration

Work Rights

Not specified

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