Assistant Manager, Digital Growth

PCCW-HKT DataCom Services Ltd

Hong Kong, HK, HK
On-site
Customer relationship management (crm)
Customer data platform (cdp)
Marketing automation platforms
PCCW-HKT DataCom Services Ltd is seeking an Assistant Manager for Digital Growth to design and execute customer journey strategies, manage digital projects, and collaborate with cross-functional teams. The ideal candidate will have 4-6 years of experience in eCommerce or CRM/loyalty marketing, along with strong communication and analytical skills

Job Summary

  • Design and execute customer journey strategies across multiple touchpoints, leveraging CRM, CDP, automation, and personalization platforms to drive repeat usage, retention, and revenue growth.
  • Manage digital and data projects, overseeing scope, timelines, budgets, dependencies, and delivery milestones, while coordinating tasks with cross-functional stakeholders.
  • Partner closely with Data Analytics teams to identify target segments, analyze customer behavior, and translate insights into actionable lifecycle and personalization campaigns.

Matching Summary

Match Score: 85

PCCW-HKT DataCom Services Ltd is seeking an Assistant Manager for Digital Growth to design and execute customer journey strategies, manage digital projects, and collaborate with cross-functional teams. The ideal candidate will have 4-6 years of experience in eCommerce or CRM/loyalty marketing, along with strong communication and analytical skills.

Skills & Requirements

Must-have

  • Customer Relationship Management (CRM)
  • Customer Data Platform (CDP)
  • Marketing automation platforms
  • Personalization platforms
  • Cross-functional stakeholder coordination
  • Data analytics and insights
  • UX/UI collaboration

Nice-to-have

  • Persistent problem-solving
  • Creative and digitally savvy
  • Focus on digital trends
  • Balance go-to-market time
  • User experience focus
  • Technical/operational feasibility

Key Requirements

  • 4-6 years' experience
  • Ecommerce experience preferred
  • CRM or loyalty marketing agency experience
  • Degree in Marketing/Business/Information
  • Excellent communication skills
  • Strong business proposal writing
  • Strong presentation skills

Work Rights

Not specified

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