The Senior Director, Shopper Marketing is responsible for leading Haleon’s end-to-end shopper strategy and activation agenda across all retail customers and channels
Job Summary
The Senior Director, Shopper Marketing is responsible for leading Haleon’s end-to-end shopper strategy and activation agenda across all retail customers and channels.
This role connects brand strategy, commercial priorities, and retail execution to create seamless omnichannel shopper experiences that drive conversion and category growth.
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.
Matching Summary
The Senior Director, Shopper Marketing is responsible for leading Haleon’s end-to-end shopper strategy and activation agenda across all retail customers and channels.
Salary
Base: $228,512 - $285,640 USD; Bonus/Equity: discretionary bonus; Benefits: comprehensive benefits program including 401(k), tuition reimbursement, paid parental leave, healthcare
Skills & Requirements
Must-have
Shopper marketing strategy and activation
Omnichannel shopper experiences
Retail media integration
Performance measurement and optimization
Team and capability leadership
Nice-to-have
Enterprise thinker with cross-functional influence
Data-driven decision maker
Builder of scalable systems
Commercially grounded and execution-focused
Key Requirements
12+ years experience in Shopper Marketing, Customer Marketing, Omnichannel Marketing, or Retail Media
Proven leadership delivering omnichannel programs
Deep experience partnering with Sales and retail customers
Strong analytical and financial acumen
Experience leading agencies and managing activation budgets