Director, Content Strategy & Social

Madewell

Base: $152,800.00 - $201,400.00; bonus/equity: opp...
Hybrid
8+ years managing global social programs
Expertise in instagram tiktok and substack
Experience with influencer marketing strategies
Madewell is seeking a Director of Content Strategy & Social to lead the brand's content initiatives and social media presence, focusing on innovative strategies that align with business goals. The ideal candidate will have over eight years of relevant experience in managing digital content and social media for global brands, with a strong emphasis on creativity and data-driven decision-making. ###

Job Summary

  • This role defines how Madewell shows up across platforms by shaping a cohesive, culturally relevant content ecosystem that drives both brand heat and business impact.
  • The successful candidate will lead the development of multi-dimensional content strategies including brand campaigns with a social-first approach across owned, paid, and earned channels.
  • Benefits include medical, dental, vision insurance, family planning support, fitness discounts, and an associate discount across all J.Crew Group brands.

Matching Summary

Match Score: 85

Madewell is seeking a Director of Content Strategy & Social to lead the brand's content initiatives and social media presence, focusing on innovative strategies that align with business goals. The ideal candidate will have over eight years of relevant experience in managing digital content and social media for global brands, with a strong emphasis on creativity and data-driven decision-making. ###

Salary

Base: $152,800.00 - $201,400.00; Bonus/Equity: Opportunity for bonus included; Benefits: Medical, dental, vision, fertility support, and associate discount

Skills & Requirements

Must-have

  • 8+ years managing global social programs
  • Expertise in Instagram TikTok and Substack
  • Experience with influencer marketing strategies
  • Ability to translate briefs into actionable insights
  • Proven leadership of creative strategists and teams

Nice-to-have

  • Strong editorial and creative judgment
  • Data-centric mindset for performance optimization
  • Experience in the content creator economy
  • Ability to navigate matrixed organizations
  • Passion for diversity equity and sustainability

Key Requirements

  • 8+ years of relevant experience
  • Leadership experience driving business change
  • Global brand management background

Work Rights

Not specified

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