The Research Analyst will support the migration of a legacy Marketing Portal to Salesforce Marketing Cloud while analyzing campaign performance data
Job Summary
The Research Analyst will support the migration of a legacy Marketing Portal to Salesforce Marketing Cloud while analyzing campaign performance data.
This role requires conducting discovery inventories of campaigns, audience segments, and integrations to ensure a smooth system transition.
Candidates must collaborate with IT and business stakeholders to gather requirements and support change management activities including training materials.
Matching Summary
The Research Analyst will support the migration of a legacy Marketing Portal to Salesforce Marketing Cloud while analyzing campaign performance data.
Skills & Requirements
Must-have
Salesforce Marketing Cloud familiarity
Digital marketing platform experience
Campaign performance metric analysis
Legacy system migration support
Agile methodology exposure
Nice-to-have
SQL or MySQL proficiency
Python, R, or SPSS data analysis
Tableau or Power BI visualization
SEO tools like SEMrush
Jira and Confluence project management
Key Requirements
Minimum two years professional experience
Familiarity with Google Analytics and Search Console