Growth Marketing Manager, Sem

Thumbtack

Remote
Base: $97,800.00 - $126,500.00; bonus/equity: not ...
Fully remote
Paid search strategy
Sem program management
Experimentation roadmap
Thumbtack is seeking a Growth Marketing Manager for SEM to enhance their paid search strategy and optimize their SEM programs across Google and Microsoft. The ideal candidate will have extensive experience in paid digital advertising, with a strong focus on data analytics and the ability to drive growth through innovative marketing strategies

Job Summary

  • Thumbtack helps millions of people confidently care for their homes.
  • The Growth Marketing Manager, SEM will support Thumbtack’s efforts to capture customer demand for local services.
  • Partner with cross-functional data science, analytics, and engineering teams to build automation and scalable tools.

Matching Summary

Match Score: 85

Thumbtack is seeking a Growth Marketing Manager for SEM to enhance their paid search strategy and optimize their SEM programs across Google and Microsoft. The ideal candidate will have extensive experience in paid digital advertising, with a strong focus on data analytics and the ability to drive growth through innovative marketing strategies.

Salary

Base: $97,800.00 - $126,500.00; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • paid search strategy
  • SEM program management
  • experimentation roadmap
  • data science partnership
  • performance metrics tracking
  • generative AI integration

Nice-to-have

  • full-funnel marketing programs
  • customer demand capture
  • AI tools for ad creation

Key Requirements

  • 8+ years experience in paid digital advertising
  • proven track record of improving and scaling ad programs
  • experience improving SEM performance through testing, optimization, automation, and creative
  • ability to manage relationships with a large portfolio of ad vendors and partners
  • ability to define and execute on a 6-12 month roadmap
  • experience with TROAS + LTV bidding
  • strong data analytics skills
  • strong fluency with generative AI and automation tools

Work Rights

Not specified

Tailored Resume

Cover Letter