Aia Vitality Propositions, Strategy And Engagement Principal
AIA Group
Makati, Philippines
Aia vitality program management
Customer and distributor strategy
Health and wellness propositions
This role manages end-to-end AIA Vitality customer and distribution proposition, strategy, and engagement that will drive business growth and value
Job Summary
This role manages end-to-end AIA Vitality customer and distribution proposition, strategy, and engagement that will drive business growth and value.
Develops compelling health and wellness propositions to regularly improve the AIA Vitality program with the goal of driving member growth and engagement and to ultimately deliver business value.
Crafts overall AIA Vitality customer and distributor strategy to meet key metrices aligned with company strategy.
Matching Summary
This role manages end-to-end AIA Vitality customer and distribution proposition, strategy, and engagement that will drive business growth and value.
Skills & Requirements
Must-have
AIA Vitality program management
Customer and distributor strategy
Health and wellness propositions
Campaign development and execution
Competitor and industry scan
Nice-to-have
Customer-centric innovation
Thought leadership
First-mover advantage
Inspiring meaningful connections
Purpose-led brand positioning
Key Requirements
Graduate of a business course
Experienced Management, Marketing or Business Development professional
Track record in retail, financial services multinationals