Integrated Media Analyst

The New York Times

New York, NY, United States
$70,000 - $80,000 usd py
On-site
Paid post campaigns management
Paid social post campaigns management
Digital ad servers
The Integrated Media Analyst will manage NYT Advertising's Paid Post campaigns and paid Social Post campaigns, partnering daily with Sales, Sales Planning, Clients, T Brand Studio, and product/platform teams

Job Summary

  • The Integrated Media Analyst will manage NYT Advertising's Paid Post campaigns and paid Social Post campaigns, partnering daily with Sales, Sales Planning, Clients, T Brand Studio, and product/platform teams.
  • Responsibilities include managing campaign trafficking, analyzing performance through multiple reporting tools, testing new social audiences, monitoring pacing, and providing bi-weekly reporting with insights and optimization recommendations.
  • The role requires 2+ years of professional experience in relevant fields and familiarity with digital ad servers like GAM, social ad servers like Meta and TikTok, and analytics tools like Google Analytics.

Matching Summary

The Integrated Media Analyst will manage NYT Advertising's Paid Post campaigns and paid Social Post campaigns, partnering daily with Sales, Sales Planning, Clients, T Brand Studio, and product/platform teams.

Salary

$70,000 - $80,000 USD

Skills & Requirements

Must-have

  • Paid Post campaigns management
  • paid Social Post campaigns management
  • digital ad servers
  • social ad servers
  • analytics tools
  • campaign performance analysis
  • audience targeting strategy

Nice-to-have

  • inventive
  • curious
  • customer service centered
  • high functioning team environment

Key Requirements

  • 2+ years of professional experience
  • Experience using digital ad servers
  • Experience managing paid social campaigns
  • Experience prioritizing competing programs

Work Rights

Not specified

Tailored Resume

Cover Letter