Integrated Content & Media Manager - Nutritional Products

Abbott

Mexico City, Mexico
Omnichannel content strategy
Consumer-friendly storytelling
Content operations governance
The Integrated Content & Media Manager is responsible for leading the end-to-end consumer content strategy and operations while orchestrating earned and paid media to deliver an integrated, omnichannel experience

Job Summary

  • The Integrated Content & Media Manager is responsible for leading the end-to-end consumer content strategy and operations while orchestrating earned and paid media to deliver an integrated, omnichannel experience.
  • Key responsibilities include building content strategy aligned to brand objectives, owning the editorial calendar, translating scientific propositions into consumer-friendly storytelling, and governing content operations.
  • The role requires translating content plans into amplification strategies across PR/earned, influencers/partners, paid social/search/video, and programmatic to drive full-funnel outcomes.

Matching Summary

The Integrated Content & Media Manager is responsible for leading the end-to-end consumer content strategy and operations while orchestrating earned and paid media to deliver an integrated, omnichannel experience.

Skills & Requirements

Must-have

  • Omnichannel content strategy
  • Consumer-friendly storytelling
  • Content operations governance
  • Paid media campaign management
  • Digital marketing concepts
  • Performance marketing programs
  • Analytics and attribution suites

Nice-to-have

  • Salesforce Marketing Cloud familiarity
  • Basic design/video editing literacy
  • UX/UI and responsive web design

Key Requirements

  • 5-8 years in content strategy/operations and digital media
  • Experience in regulated healthcare environment
  • Hands-on paid media experience
  • Strong analytics and financial acumen
  • Experience managing agencies and creators
  • Bilingual (Spanish/English) and multi-market LATAM exposure

Work Rights

Not specified

Tailored Resume

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