Director, Strategic Communications, Belux

Coca-Cola HBC AG

Brussels, Belgium
**
8-10 years strategic communications experience
Fmcg or food and beverage background preferred
Media relations and issues management expertise
** Coca-Cola HBC AG is seeking a Director of Strategic Communications for the Belux region to lead the company's strategic communications agenda, focusing on corporate reputation, brand storytelling, and sustainability. The role requires strong leadership in media relations and crisis management, aiming to align local narratives with broader corporate values and objectives. **

Job Summary

  • The Director is accountable for shaping and executing Coca-Cola's strategic communications agenda across the Belux market to protect and strengthen the company's reputation.
  • This role requires translating complex commercial and sustainability topics into compelling narratives while acting as a spokesperson on priority issues.
  • Candidates will collaborate closely with Europe OU partners, bottlers, and local leadership teams to deliver culturally relevant communications supporting sustainable growth.

Matching Summary

Match Score: 75

** Coca-Cola HBC AG is seeking a Director of Strategic Communications for the Belux region to lead the company's strategic communications agenda, focusing on corporate reputation, brand storytelling, and sustainability. The role requires strong leadership in media relations and crisis management, aiming to align local narratives with broader corporate values and objectives. **

Skills & Requirements

Must-have

  • 8-10 years strategic communications experience
  • FMCG or food and beverage background preferred
  • Media relations and issues management expertise
  • Fluency in English and local language required
  • Experience in regulated environments

Nice-to-have

  • Advanced degree in Communications or related field
  • Strong business acumen connecting to outcomes
  • Experience leading multi-market strategies
  • Ability to work with bottling partners
  • Cultural relevance in diverse markets

Key Requirements

  • Bachelor's degree required; advanced degree preferred
  • 8-10+ years progressive experience in strategic communications
  • Local language fluency depending on market scope

Work Rights

Not specified

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