Senior Director, Social Content And Community

GEICO

Bethesda, MD, US
Base: $195,000.00 - $315,000.00; bonus/equity: not...
Hybrid
Enterprise social strategy development
Social content and engagement planning
Influencer & social partnerships ecosystem
The Sr. Director, Social Content & Community is responsible for defining the ambition, direction, and standards for one of GEICO’s most powerful drivers of brand relevance, cultural impact and business growth

Job Summary

  • The Sr. Director, Social Content & Community is responsible for defining the ambition, direction, and standards for one of GEICO’s most powerful drivers of brand relevance, cultural impact and business growth.
  • This leader will design the strategy, operating model and governance for a modern Social organization spanning paid, owned, earned and shared initiatives across in-house, agency, and partnership workstreams.
  • GEICO offers a rewarding career where your ambitions are met with endless possibilities, including a comprehensive Total Rewards program and workplace flexibility.

Matching Summary

The Sr. Director, Social Content & Community is responsible for defining the ambition, direction, and standards for one of GEICO’s most powerful drivers of brand relevance, cultural impact and business growth.

Salary

Base: $195,000.00 - $315,000.00; Bonus/Equity: Not specified; Benefits: Comprehensive Total Rewards program

Skills & Requirements

Must-have

  • Enterprise Social Strategy Development
  • Social Content and Engagement Planning
  • Influencer & Social Partnerships Ecosystem
  • Performance Measurement, Insights & Optimization
  • Risk, Reputation & Governance
  • Social Media Leadership

Nice-to-have

  • Culturally relevant platform-native activations
  • Deep expertise in creator economies
  • Executive presence and influence
  • Drive strategy and execute with speed
  • Inspire confidence and collaborate

Key Requirements

  • Extensive leadership experience in social media
  • Proven ability to translate strategy to activations
  • Experience in a highly regulated industry
  • Ability to drive strategy and execute with high quality

Work Rights

Not specified

Tailored Resume

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