You will be responsible for Marketing Daily Banking (Account, Card, Deposits and Digital Services) and Marketing Experiences (Cooperations) for Private Clients Bank (Germany)
Job Summary
You will be responsible for Marketing Daily Banking (Account, Card, Deposits and Digital Services) and Marketing Experiences (Cooperations) for Private Clients Bank (Germany).
You will set the benchmark for performance – defining, consolidating and governing a holistic KPI framework for Media, Web and CX and anchoring it effectively in all marketing processes.
We offer a wide range of benefits that cover all your professional and personal needs, including emotional well-being, physical fitness, social networking, and financial security.
Matching Summary
You will be responsible for Marketing Daily Banking (Account, Card, Deposits and Digital Services) and Marketing Experiences (Cooperations) for Private Clients Bank (Germany).
Skills & Requirements
Must-have
KPI framework for Media, Web, and CX
Develop dashboards and reports
Analyze campaign and channel performance
Predictive and AI-driven analytics
CLV models and value driver logic
Nice-to-have
Act responsibly and think commercially
Take initiative and work collaboratively
Share and celebrate successes
Promote diversity, equality, and inclusion
Key Requirements
Completed university degree
Proven experience in Marketing, Media, and Web Analytics
Proficient in data analysis, segmentation, and forecasting
Strong expertise in Data Visualization & BI (e.g., Power BI or Tableau)
Practical application of predictive and AI-driven analytics
Understanding of CLV models and value driver logic