The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census
Job Summary
The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census.
The incumbent must ensure all employees follow established policies governing the release of information and maintain strict confidentiality of resident care data.
This position requires preparing a departmental operating budget and serving as a liaison with families, residents, and community civic leaders.
Matching Summary
The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census.
Skills & Requirements
Must-have
Develop and direct marketing programs
Manage public relations activities
Ensure HIPAA and privacy compliance
Prepare departmental operating budgets
Maintain resident care information confidentiality
Nice-to-have
Creative support for activity departments
Strong liaison with community leaders
Positive emphasis on facility atmosphere
Experience in emergency PR situations
Key Requirements
Bachelor's Degree or 5 years healthcare marketing experience