Coca-Cola is seeking a Senior Director for Technical Consumer Data Research (TCDR) to lead sensory and consumer research strategy across the APAC region. The role involves developing a multi-year innovation pipeline and integrating advanced analytics and AI-driven methodologies into consumer research
Job Summary
The Senior Director, Technical Consumer Data Research (APAC) is accountable for leading sensory and consumer research strategy across the APAC region, spanning multiple categories and Operating Units.
This role plays a critical leadership position in advancing a 3–5-year innovation pipeline, while accelerating adoption of digitized, AI‑enabled and predictive research methodologies.
Lead and develop a highly engaged, diverse, and geographically distributed APAC TCDR team and manage regional TCDR and DMI budgets.
Matching Summary
Match Score: 85
Coca-Cola is seeking a Senior Director for Technical Consumer Data Research (TCDR) to lead sensory and consumer research strategy across the APAC region. The role involves developing a multi-year innovation pipeline and integrating advanced analytics and AI-driven methodologies into consumer research.
Skills & Requirements
Must-have
sensory and consumer research strategy
technical understanding and actionable solutions
digitized, AI-enabled research methodologies
leading diverse, high-performing regional team
stakeholder management and systems-thinking
Nice-to-have
future-ready decision making
consumer-centric insights
agile, future-focused mindset
growth mindset and smart risk-taking
Key Requirements
15+ years leadership experience in FMCG
Bachelor’s or PhD in Consumer Science, Food Science, Psychology, or related discipline
Proven expertise leading large-scale global and regional consumer research programs
Experience operating across Global and Operating Unit environments