Omnichannel Strategy Project Lead

Abbott

Bangkok, Thailand
Customer acquisition and retention
Customer data segmentation
Marketing automation strategies
Support Head of Omnichannel to initiate and drive omnichannel’s strategic direction that supports customer acquisition and retention

Job Summary

  • Support Head of Omnichannel to initiate and drive omnichannel’s strategic direction that supports customer acquisition and retention.
  • The role will also lead complex, data-driven projects from strategy through execution, with a strong focus on achieving key business KPIs and ensuring the company remains ahead of market trends in customer experience and engagement.
  • Analyze customer data to identify insights and opportunities for business improvement.

Matching Summary

Support Head of Omnichannel to initiate and drive omnichannel’s strategic direction that supports customer acquisition and retention.

Skills & Requirements

Must-have

  • customer acquisition and retention
  • customer data segmentation
  • marketing automation strategies
  • customer data analysis
  • cross-functional initiatives

Nice-to-have

  • ahead of market trends
  • seamless customer experiences
  • business improvement insights
  • banking, insurance or telecommunications industry

Key Requirements

  • Master’s degree in Business, Marketing, Data Analytics, or related
  • 5+ years experience in CRM, CX, or omnichannel marketing
  • Strong understanding of CDPs, marketing automation, analytics
  • Proficiency in CRM database and analytic tools
  • Proficiency in English (written and verbal)

Work Rights

Not specified

Tailored Resume

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