Senior Director – Marketing And Customer Analytics
Blower Lab
Bangalore, India
Marketing analytics strategy implementation
Advanced analytics and predictive modeling
Martech platform data integration
As Senior Director of Marketing and Customer Analytics, you will implement Labcorp’s long-term marketing analytics strategy to accelerate campaign planning and customer engagement
Job Summary
As Senior Director of Marketing and Customer Analytics, you will implement Labcorp’s long-term marketing analytics strategy to accelerate campaign planning and customer engagement.
You will build and mentor a high-performing analytics team, transforming analytics from support to a strategic partnership with marketing and business leaders.
The role champions AI tools and platforms to elevate decision-making and personalize customer engagement while driving automation and data infrastructure improvements.
Matching Summary
As Senior Director of Marketing and Customer Analytics, you will implement Labcorp’s long-term marketing analytics strategy to accelerate campaign planning and customer engagement.
Skills & Requirements
Must-have
Marketing analytics strategy implementation
Advanced analytics and predictive modeling
Martech platform data integration
Team leadership and development
Campaign analytics and performance measurement
Data storytelling and visualization
AI-driven marketing innovation
Nice-to-have
Strong presentation and storytelling skills
Project and stakeholder management
Experience in medical diagnostics or pharmaceutical R&D
Hands-on data and analytics approach
Global and matrixed organization leadership
Adaptability and flexibility in fast-paced environments
Key Requirements
15+ years in analytics experience
10+ years leading cross-functional teams
Proven marketing data strategy execution in Fortune 500
Expertise with Qualtrics, Salesforce, Adobe, and similar platforms
Proficiency in Python, R, SAS, SQL, ETL, Databricks, PySpark