Lead the development and execution of assigned brand strategies in the Mexican market, ensuring brand identity coherence and maximizing business impact and growth
Job Summary
Lead the development and execution of assigned brand strategies in the Mexican market, ensuring brand identity coherence and maximizing business impact and growth.
Collaborate closely with commercial, trade marketing, finance, and supply chain teams to ensure efficient and effective implementation of brand strategies across all channels and points of sale.
Pernod Ricard offers a hybrid work style, fostering conviviality in the office 3 days a week and allowing flexibility for remote work 2 days a week, alongside unique learning opportunities and a commitment to sustainability.
Matching Summary
Lead the development and execution of assigned brand strategies in the Mexican market, ensuring brand identity coherence and maximizing business impact and growth.
Skills & Requirements
Must-have
Brand strategy execution
Market analysis and insights
Cross-functional team collaboration
Budget management
KPI monitoring and reporting
ATL and BTL marketing implementation
Nice-to-have
Entrepreneurial spirit
Consumer understanding
Conviviality and human connection
Key Requirements
Bachelor's degree in Marketing or related field
Experience managing Mega Brands
Proficiency in ATL investment (media, OOH, social media)
Experience in BTL implementation (visuals, demonstrators, tastings)