Content Marketing Specialist

Carat Australia

Jakarta, Indonesia
Content creation and optimization
Crm and lifecycle content
Performance-driven content
Develop and execute content across CRM, social, and campaign channels, aligned to audience segments and funnel stages

Job Summary

  • Develop and execute content across CRM, social, and campaign channels, aligned to audience segments and funnel stages.
  • Partner with CRM and Media teams to align content with targeting, timing, and channel strategy.
  • Track and optimize content performance (open rate, CTR, engagement) and iterate based on insights.

Matching Summary

Develop and execute content across CRM, social, and campaign channels, aligned to audience segments and funnel stages.

Skills & Requirements

Must-have

  • content creation and optimization
  • CRM and lifecycle content
  • performance-driven content
  • content calendar management
  • tracking and optimizing content performance

Nice-to-have

  • data-informed approach
  • integrated marketing
  • strategic, performance-oriented role
  • proactive and accountable

Key Requirements

  • At least 2 years of experience
  • Content, copywriting, or digital marketing background
  • Familiar with CRM or lifecycle content
  • Comfortable working with data

Work Rights

Not specified

Tailored Resume

Cover Letter