Sbm/bm-dato Bc-上海

AstraZeneca

Deep understanding of customer insights
Develop brand plan and execution strategy
Analyze market data and research proposals
The role requires a deep understanding of customer insights and the ability to identify research needs to provide clear briefs to agencies

Job Summary

  • The role requires a deep understanding of customer insights and the ability to identify research needs to provide clear briefs to agencies.
  • Candidates will develop comprehensive brand plans, execution strategies, and long-range plans based on thorough situation analysis and risk assessment.
  • The position involves supporting the sales team through product training, campaign development, and field visits to monitor market dynamics.

Matching Summary

The role requires a deep understanding of customer insights and the ability to identify research needs to provide clear briefs to agencies.

Skills & Requirements

Must-have

  • Deep understanding of customer insights
  • Develop brand plan and execution strategy
  • Analyze market data and research proposals
  • Coordinate product training for sales teams
  • Monitor inventory and forecasting processes

Nice-to-have

  • Strong KOL interaction skills
  • Experience with global network building
  • Ability to conduct recall tests
  • Strategic decision-making capabilities
  • Knowledge of therapeutic area trends

Key Requirements

  • Understanding of marketing research objectives
  • Experience in strategic planning and forecasting
  • Knowledge of pharmaceutical therapy areas
  • Ability to manage agency relationships
  • Proficiency in analyzing market data

Work Rights

Not specified

Tailored Resume

Cover Letter