Senior Digital Marketing Manager (mensch) Programmatic Advertising Fmcg

Wppmedia

Frankfurt, Germany
On-site
Strategic development of programmatic activities
Operational implementation of programmatic
Programmatic standards and guidelines
As a Senior Digital Marketing Manager (Mensch) Programmatic Advertising FMCG, you will be responsible for both the strategic development of programmatic activities and their operational implementation for our clients

Job Summary

  • As a Senior Digital Marketing Manager (Mensch) Programmatic Advertising FMCG, you will be responsible for both the strategic development of programmatic activities and their operational implementation for our clients.
  • You will strategically evaluate with our clients which innovations and technologies will make their programmatic purchasing most profitable.
  • You will advise clients strategically on the decisive advantages of programmatic purchasing for their overall strategy.

Matching Summary

As a Senior Digital Marketing Manager (Mensch) Programmatic Advertising FMCG, you will be responsible for both the strategic development of programmatic activities and their operational implementation for our clients.

Skills & Requirements

Must-have

  • strategic development of programmatic activities
  • operational implementation of programmatic
  • programmatic standards and guidelines
  • develop programmatic media buying
  • campaign structures and cases in DSPs

Nice-to-have

  • creative transformation
  • pioneering agentic marketing platform
  • AI-driven media operating unit
  • creative personalization at scale
  • Open Intelligence

Key Requirements

  • minimum 3 years expertise in programmatic campaigns
  • understanding of DSPs, data management platforms
  • proficiency in Excel and PowerPoint
  • German and English communication skills

Work Rights

Not specified

Tailored Resume

Cover Letter