Develop, implement, and monitor promotional initiatives for banking products, creating engaging concepts with a non-banking, customer-friendly tone
Job Summary
Develop, implement, and monitor promotional initiatives for banking products, creating engaging concepts with a non-banking, customer-friendly tone.
Manage the entire promotion process from concept to go-live, collaborating with various internal teams and external agencies to ensure effectiveness and brand consistency.
Optimize promotional funnels across channels, analyze performance data, and experiment with new formats to make banking products more appealing and understandable.
Matching Summary
Develop, implement, and monitor promotional initiatives for banking products, creating engaging concepts with a non-banking, customer-friendly tone.
Skills & Requirements
Must-have
Marketing and campaign execution
Customer engagement across products
Develop and implement promotional initiatives
End-to-end promotion process management
Analyze data and optimize campaigns
Maintain brand tone of voice
Nice-to-have
Dynamic and action-oriented mindset
Proactive and experimental approach
Fast and pragmatic problem-solving
Strong relational skills
Curiosity and initiative
Key Requirements
Experience in brand or marketing
Ability to design and manage promotional initiatives autonomously
Strong operational aptitude, precision, and agility
Excellent copywriting and simplification skills
Comfort working on multiple projects simultaneously