Principal, Workday Marketplace Marketing Lead

Workday

Not specified; not specified; not specified
Fully remote
8+ years b2b saas marketing experience
Partner ecosystem or marketplace marketing
Pipeline and revenue impact delivery
Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive marketing strategy and growth for the Workday Marketplace. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner and product marketing, and will be responsible for increasing customer awareness and adoption of partner-built solutions

Job Summary

  • This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace ecosystem.
  • The position requires blending partner marketing, product marketing, and performance marketing to increase customer discovery and lead generation.
  • Workday offers a flexible work approach requiring at least 50% time in-office or with customers/partners per quarter.

Matching Summary

Match Score: 85

Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive marketing strategy and growth for the Workday Marketplace. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner and product marketing, and will be responsible for increasing customer awareness and adoption of partner-built solutions.

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 8+ years B2B SaaS marketing experience
  • Partner ecosystem or marketplace marketing
  • Pipeline and revenue impact delivery
  • Co-marketing program execution
  • Funnel performance optimization

Nice-to-have

  • Cloud ecosystem co-marketing experience
  • Strong storytelling and writing skills
  • Integrated campaign management across channels
  • Hands-on experimentation and conversion optimization
  • Ability to translate technical solutions to value propositions

Key Requirements

  • 8+ years of B2B SaaS marketing experience
  • Proven track record delivering measurable pipeline impact
  • Experience working within technology marketplaces

Work Rights

Not specified

Tailored Resume

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