Digital/media Strategist

Nexstar Media Group

Not specified
Digital media strategy
Paid media campaign management
Digital ecosystem knowledge
Nexstar Media Group is seeking a Digital/Media Strategist to join KXAN's Advertising team, focusing on developing and executing digital marketing strategies for local and national clients. The role requires collaboration with Account Executives and the digital team to optimize campaigns across various platforms while leveraging the resources of a major media brand

Job Summary

  • You will play a key role on KXAN’s Advertising team—supporting tactical execution and implementation, contributing to client strategy, and helping analyze performance across a high-volume portfolio of advertisers.
  • You’ll help bring full-funnel plans to life using tools like: Website Creation, SEO, SEM, Programmatic, OTT/CTV, Display, Pre-Roll, and Paid Social—often layered with the reach and storytelling power of TV and commercial production.
  • You’ll be joining a team that’s combining modern digital performance marketing with the reach, credibility, and creative horsepower of one of Austin’s most recognized media brands.

Matching Summary

Match Score: 85

Nexstar Media Group is seeking a Digital/Media Strategist to join KXAN's Advertising team, focusing on developing and executing digital marketing strategies for local and national clients. The role requires collaboration with Account Executives and the digital team to optimize campaigns across various platforms while leveraging the resources of a major media brand.

Skills & Requirements

Must-have

  • digital media strategy
  • paid media campaign management
  • digital ecosystem knowledge
  • data-driven decision-making
  • fast-paced environment
  • Google Ads, Meta Business Manager, Google Analytics

Nice-to-have

  • building process
  • sharpening strategy
  • helping advertisers grow
  • anticipating what's next
  • attention to detail

Key Requirements

  • 2-4 years of experience
  • Working knowledge of digital ecosystem
  • Strong analytical and reporting skillset
  • Proficient with Google Ads, Meta Business Manager, Google Analytics

Work Rights

Not specified

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