Associate Director, Digital Media Insights & Analytics

Fibrogen

Base: $158,000.00-$217,000.00; bonus/equity: short...
Not specified
7+ years advanced analytics experience
Statistical and machine learning model development
Adobe analytics or google analytics proficiency
Fibrogen is seeking an Associate Director of Digital Media Insights & Analytics to lead digital marketing measurement and analytics to drive business performance. The role requires expertise in data analysis, machine learning, and collaboration with cross-functional teams to optimize marketing efforts in the biotech/pharma sector

Job Summary

  • The role involves leading the development of statistical and machine learning models to quantify effects on patients' and healthcare professionals' journeys within digital media campaigns.
  • Candidates will partner with US Marketing, BIO, and creative agencies to define measurement strategies and optimize resource allocation using AI-powered tools.
  • The company offers a competitive benefits package including up to $10,000 in tuition reimbursement, equity incentives, and comprehensive health insurance.

Matching Summary

Match Score: 85

Fibrogen is seeking an Associate Director of Digital Media Insights & Analytics to lead digital marketing measurement and analytics to drive business performance. The role requires expertise in data analysis, machine learning, and collaboration with cross-functional teams to optimize marketing efforts in the biotech/pharma sector.

Salary

Base: $158,000.00-$217,000.00; Bonus/Equity: Short term and long-term incentives including cash bonus and equity opportunities; Benefits: Medical, Dental, Vision, Life, 401(k) match, Tuition reimbursement up to $10,000

Skills & Requirements

Must-have

  • 7+ years advanced analytics experience
  • Statistical and machine learning model development
  • Adobe Analytics or Google Analytics proficiency
  • SQL for large dataset extraction and manipulation
  • CRM, website, and digital media analytics expertise
  • Campaign level media analysis capability

Nice-to-have

  • Python or R programming proficiency
  • Biotech or pharma industry experience
  • Strong consulting and presentation skills
  • Ability to translate technical insights to non-technical partners
  • High intellectual curiosity and proactive problem solving

Key Requirements

  • Bachelor's degree required; Advanced technical degree preferred
  • Minimum 7 years of experience in advanced analytics
  • Experience building campaign level media analysis

Work Rights

Not specified

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