Digital Marketing Specialist

PCL Industrial Management Inc.

Edmonton, Alberta, Canada
Not specified; annual discretionary performance bo...
On-site
Web content strategy and governance
Seo and aeo optimization principles
Editorial judgment and content editing
PCL Industrial Management Inc. is seeking a Digital Marketing Specialist to enhance their external digital presence in Edmonton, Alberta. The role involves managing content strategy, social media, and digital communications, ideally suited for a candidate with strong editorial judgment and digital marketing experience

Job Summary

  • The role involves leading PCL Heavy Industrial's external digital presence while ensuring clear and strategic communication across North America.
  • Candidates will manage content ecosystems spanning web, social media, and employee advocacy to maximize reach and impact.
  • PCL offers a total rewards package including employee ownership opportunities, annual performance bonuses, and comprehensive health benefits.

Matching Summary

Match Score: 85

PCL Industrial Management Inc. is seeking a Digital Marketing Specialist to enhance their external digital presence in Edmonton, Alberta. The role involves managing content strategy, social media, and digital communications, ideally suited for a candidate with strong editorial judgment and digital marketing experience.

Salary

Not specified; Annual discretionary performance bonuses available; Comprehensive benefits including RRSP, pension, and wellness support

Skills & Requirements

Must-have

  • Web content strategy and governance
  • SEO and AEO optimization principles
  • Editorial judgment and content editing
  • Cross-functional team coordination
  • LinkedIn and social publishing tools

Nice-to-have

  • Experience in AEC or industrial sectors
  • Genuine curiosity about construction industry
  • Strong project management instincts
  • Ability to translate complex subject matter

Key Requirements

  • Post-secondary degree in communications or marketing
  • Two or more years of digital content experience
  • CMS environment management experience

Work Rights

Not specified

Tailored Resume

Cover Letter