Hybrid (3 days in-office, flexible on remote work)
Go-to-market strategy execution
Ideal customer profile definition
Cross-channel marketing orchestration
Qred Bank AB is seeking a Product Marketing Manager to lead the go-to-market strategy for its Cards division. The ideal candidate will possess a strong background in product marketing within the fintech industry, with a focus on data-driven decision-making and cross-channel strategy execution
Job Summary
You will act as the strategic architect between business goals and marketing execution for the Cards division.
The role requires defining Ideal Customer Profiles and orchestrating cross-channel strategies across Direct Mail, Digital, and Telemarketing.
Qred offers a non-bureaucratic environment with delegated responsibilities and full ownership from idea to action.
Matching Summary
Match Score: 85
Qred Bank AB is seeking a Product Marketing Manager to lead the go-to-market strategy for its Cards division. The ideal candidate will possess a strong background in product marketing within the fintech industry, with a focus on data-driven decision-making and cross-channel strategy execution.
Skills & Requirements
Must-have
Go-to-market strategy execution
Ideal Customer Profile definition
Cross-channel marketing orchestration
Lead-to-Active funnel optimization
Customer segmentation and proposition
Nice-to-have
Credit cards experience preferred
Non-bureaucratic organization culture
Full ownership of commercial briefs
Scalable framework building skills
Key Requirements
Several years in product marketing or growth
Experience with Fintech or regulated industries
Academic background in Business, Economics, or Engineering