Assistant Manager, Media Audience Strategy & Solutions
General Motors
Detroit, United States
Hybrid
Audience-driven marketing approach
Audience strategy alignment
Full-funnel targeting tactics
The Assistant Manager of Audience Strategy & Solutions plays a critical end-to-end role in advancing GM’s audience-driven marketing approach
Job Summary
The Assistant Manager of Audience Strategy & Solutions plays a critical end-to-end role in advancing GM’s audience-driven marketing approach.
This individual will partner closely with the Media Strategy Lead for their assigned brand to shape go-to-market planning and ensure tight integration across insights, planning, activation, and measurement.
GM is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging.
Matching Summary
The Assistant Manager of Audience Strategy & Solutions plays a critical end-to-end role in advancing GM’s audience-driven marketing approach.
Skills & Requirements
Must-have
audience-driven marketing approach
audience strategy alignment
full-funnel targeting tactics
audience performance reporting
omni-channel targeting expertise
stakeholder leadership skills
Nice-to-have
data-driven mindset
proactive self-starter
thrives in ambiguous situations
drive innovation
fosters inclusion and belonging
Key Requirements
Bachelor’s degree required
5+ years digital paid media experience
Deep understanding of programmatic media
Demonstrated experience leading audience-led testing