Cross-functional collaboration in matrix environment
The Primary Market Research Manager will lead strategic decision-making, collaborating with Product Strategy, Marketing Strategy, several cross functional teams and Illuminators to support brand growth and optimize launch impact
Job Summary
The Primary Market Research Manager will lead strategic decision-making, collaborating with Product Strategy, Marketing Strategy, several cross functional teams and Illuminators to support brand growth and optimize launch impact.
This role focuses on designing innovative market research approaches, leveraging diverse data sources to evaluate brand performance and market dynamics through advanced analysis techniques.
The Manager will drive patient and customer centricity, foster innovation, and share best practices to shape strategy and build a cohesive, forward-looking insights capability.
Matching Summary
The Primary Market Research Manager will lead strategic decision-making, collaborating with Product Strategy, Marketing Strategy, several cross functional teams and Illuminators to support brand growth and optimize launch impact.
Skills & Requirements
Must-have
Multi-methodology market research projects
Project management and business case development
Cross-functional collaboration in matrix environment
Budget and P&L management
Remote relationship management
Deployment operations strategy
Nice-to-have
Familiarity with pharmaceutical disease areas
Strong leadership and communication skills
Patient and customer centricity
Innovation and best practice sharing
Diversity and inclusion commitment
Key Requirements
7+ years experience in market research or specialist agencies
Experience managing multi-market research projects
Proven ability in regional and commercial primary market research teams
Strong communication and persuasive presentation skills