Not specified; not specified; comprehensive benefi...
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Marketing media web analytics experience
Kpi framework definition and governance
Data visualization with power bi or tableau
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Deutsche Bank is seeking a Media and Web Analyst to join their team, responsible for creating and managing a comprehensive KPI framework for performance in marketing and digital services. The ideal candidate should have a background in marketing analytics, experience with data visualization tools, and strong communication skills in both German and English.
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Job Summary
The role is responsible for defining, consolidating, and governing a holistic KPI framework for Media, Web, and Customer Experience within the Private Banking division.
Candidates will utilize predictive and AI-supported analytics to forecast trends, detect anomalies, and prioritize optimizations for marketing campaigns.
The position offers flexible working models including hybrid work, part-time options, and comprehensive benefits covering mental and physical health.
Matching Summary
Match Score: 75
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Deutsche Bank is seeking a Media and Web Analyst to join their team, responsible for creating and managing a comprehensive KPI framework for performance in marketing and digital services. The ideal candidate should have a background in marketing analytics, experience with data visualization tools, and strong communication skills in both German and English.
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Salary
Not specified; Not specified; Comprehensive benefits including health checks, pension plans, and mobility support
Skills & Requirements
Must-have
Marketing Media Web Analytics experience
KPI Framework definition and governance
Data Visualization with Power BI or Tableau
Predictive and AI-driven analytics implementation
CLV model understanding and application
Nice-to-have
Strong stakeholder communication skills
Experience in banking sector marketing
Fluency in German and English languages
Key Requirements
Completed university degree in Marketing, Media, Communication, or Economics
Proven experience in Marketing, Media, and Web Analytics