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AstraZeneca is seeking a Brand Manager for its Respiratory Biologics marketing team in Wilmington, DE. The ideal candidate will have a strong background in pharmaceutical marketing, particularly in direct-to-consumer strategies, and will play a crucial role in enhancing patient engagement and brand strategy execution.
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Job Summary
This role is responsible for working with Brand Leadership and across global and partner collaboration teams to develop, execute and measure aspects of the brand strategy.
Work on the development and execution of the brand’s creative campaign across all promotional channels and collaborate with internal and external partners to design and facilitate the brand's promotional plan.
AstraZeneca offers an environment where you can thrive on energy and pace while making a significant impact on patients' lives.
Matching Summary
Match Score: 75
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AstraZeneca is seeking a Brand Manager for its Respiratory Biologics marketing team in Wilmington, DE. The ideal candidate will have a strong background in pharmaceutical marketing, particularly in direct-to-consumer strategies, and will play a crucial role in enhancing patient engagement and brand strategy execution.
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Skills & Requirements
Must-have
Direct-to-Consumer Marketing
Omni-channel execution
Patient Support Program development
Brand strategy development
Creative campaign development
Agency leadership
Nice-to-have
Entrepreneurial mindset
Swift to action
Confident to lead
Willing to collaborate
Curious about science
Patient-centric approach
Key Requirements
Bachelor’s Degree in Business, Marketing or sciences
3+ years pharmaceutical or healthcare experience
Field sales experience
Respiratory or Biologics therapeutic-area experience
Demonstrated ability to lead without authority
Ability to manage complex projects
Comfort operating in a highly regulated environment