Senior Digital Marketing Analyst

Highmark Health

Base: $72,700.00 - $116,600.00; bonus/equity: not ...
Advanced sql with window functions and ctes
Tableau expertise including lod expressions
Experience with salesforce data cloud or adobe aep
This role transforms customer, digital, and campaign data into actionable insights to improve acquisition, retention, and member experience within the healthcare sector

Job Summary

  • This role transforms customer, digital, and campaign data into actionable insights to improve acquisition, retention, and member experience within the healthcare sector.
  • The analyst will work across Marketing, Digital, Sales, and Enterprise Analytics to build performance dashboards, evaluate campaign ROI, and define multi-channel strategies.
  • Candidates must possess strong statistical rigor and deep understanding of healthcare customer journeys including Medicare, Medicaid, and Commercial pathways.

Matching Summary

This role transforms customer, digital, and campaign data into actionable insights to improve acquisition, retention, and member experience within the healthcare sector.

Salary

Base: $72,700.00 - $116,600.00; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Advanced SQL with window functions and CTEs
  • Tableau expertise including LOD expressions
  • Experience with Salesforce Data Cloud or Adobe AEP
  • Strong statistical foundation in regression and forecasting
  • 5-10 years of marketing analytics experience

Nice-to-have

  • Background in behavioral science or marketing science
  • Familiarity with MLOps or automated model scoring
  • Knowledge of HIPAA and PHI data governance
  • Experience with call center analytics or CAHPS metrics
  • Ability to present insights to executive leadership

Key Requirements

  • High School Diploma or GED required
  • 5-10 years of progressive experience in marketing analytics
  • Proven track record analyzing complex CRM and CDP datasets

Work Rights

Not specified

Tailored Resume

Cover Letter